About the company

A connected business ecosystem.

24H Asistenta B2B is structured as a connected business ecosystem in which each division adds value to the next.

Each division has a clear role, and together they make the company easier to trust, more effective in the market and better positioned for long-term growth.

24H Asistenta B2B operates across distribution, retail, e-commerce and brand experiences, with each direction serving a clear commercial role. Together, they create a business presence that is easier to trust, easier to position and easier to scale.

Our approach is built on structure, consistency and working relationships that matter in practice. That is why the company is organized around four connected directions: B2B Distribution, 24HTonic Liquor Store, 24htonic.ro and Wine Tonic Festival.

Business summary

24H Asistenta B2B is structured as a connected business ecosystem in which each division adds value to the next.

Divisions

A connected business ecosystem.

Each division has a clear role, and together they make the company easier to trust, more effective in the market and better positioned for long-term growth.

Direction 01

Distribution

Commercial supply and partner support built around reliability, continuity and relevance.

Direction 02

Retail

A specialized retail presence that keeps the company close to customers, products and category trends.

Direction 03

E-commerce

A digital channel that expands access to the portfolio and supports broader commercial reach.

Direction 04

Experiences

A live platform that gives products and brands visibility, context and direct audience connection.

Partners

24H Asistenta B2B is structured as a connected business ecosystem in which each division adds value to the next.

Each division has a clear role, and together they make the company easier to trust, more effective in the market and better positioned for long-term growth.

Structure

The business is organized clearly, which makes the company easier to understand and stronger in presentation.

Consistency

The same business standards carry across distribution, retail, digital presence and events.

Relationships

Growth is built through serious partnerships, clear communication and long-term thinking.

Frequently asked questions

Frequently asked questions

Common questions about who we are, how we work and what our partnership approach looks like in practice.

Why is 24H Asistenta B2B presented as an ecosystem?

Because distribution, retail, e-commerce and brand experiences are presented as connected directions that make the company stronger together.

What kind of partners does 24H Asistenta B2B work with?

We work with HoReCa businesses, retailers, corporate clients, producers, suppliers and event partners — anyone who values a professional, long-term working relationship.

What drives the company's commercial approach?

A belief that structure, consistency and genuine partnerships lead to better outcomes for everyone involved — suppliers, partners and customers alike.

Explore next

See how the business is structured.

The divisions page shows the four main directions and how they work together inside the same company profile.